KIRE, is proud to announce its recent awards at the prestigious UK Property Awards 2024–2025, held on October 25th at The Royal Lancaster Hotel, London. KIRE was recognised with the first-place Five Star Award in Best Estate Agency Marketing – London, and Best Estate Agency Marketing – United Kingdom. KIRE's submission will now be considered for the global award.
The UK Property Awards, celebrated as one of the highest distinctions in the property sector, recognise achievements across design, quality, service, innovation, and sustainability. Judged by an independent panel of over 100 experts and chaired by respected House of Lords members—including Lord Best, Lord Waverley, Lord Thurso, and The Earl of Lytton—these awards maintain rigorous evaluation standards.
KIRE's recognition is a testament to its creative and individualistic marketing approach. KIRE's marketing has become known for its creativity, engaging style, and refreshingly genuine voice in its unique property descriptions and videos. Its work has garnered significant attention for the company and the properties it has sold in the high end of the Hampstead, Belsize Park and St. John's Wood areas of Northwest London, translating to faster sales and value achieved for its clients. Notably, the witty property description "Have my mum as your neighbour!" was picked up by the Evening Standard, The Mirror, and multiple influencers on X (Twitter), leading to a 2,457% increase in views compared to similar listings on Rightmove, and generating over 24,000 views on X (Twitter) leading to the successful sale of the Eton Avenue property at a record price.
Beyond the award, KIRE's innovative strategies and cross-industry skillset have allowed them to break into the Hampstead and Belsize Park Properties market in a significant way, having recently completed the sale of the most expensive property on record for NW3 (source: Land Registry), which is impressive considering the company was founded less than three years ago. Last quarter, KIRE sold 127% of all other agents combined in NW3, and its sales represented 56% of the house sales market over £3M in NW3. Our average price per square foot achieved was £2,017, 32% higher than the other agents' combined average of £1,5241 (Source: KIRE NW3 sales data and LonRes sales data, for Houses above £3M).
As a company focused on delivering results through creativity, technology, and a highly personalised experience and touch, KIRE's recognition at the UK Property Awards underscores its commitment to excellence. It reinforces their position as a leader in the luxury property market of Northwest London, including Hampstead, Belsize Park, and St. John's Wood.
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